Google Analytics is a website analysis tool provided by Google, which can help website administrators understand data such as website traffic, visitor behavior, and traffic sources. Through Google Analytics, website administrators can track website traffic, analyze user behavior, optimize website content and marketing strategies.

Google Analytics is the most popular and widely used statistical system in the world. It has been upgraded to Google Analytics 4 and is an authoritative third-party data source, with statistical data agencies including Similarweb referencing Google Analytics' statistical data.