Google Trends is a powerful tool that cross-border e-commerce enthusiasts love. Google Trends is an application product launched by Google based on search log analysis. By analyzing billions of search results worldwide, it shows users the search frequency and related statistical data of specific search keywords on Google during different time periods.

Search address https://trends.google.com/trends/

Do you want to use Google Trends to select products? Here are some suggestions:

View keyword trends: Use the "Compare" function to compare multiple synonyms of the same product, understand foreign customers' search habits based on search index, and find the most accurate keywords.

View product trends: Similarly, using the "Compare" function, if there are multiple product options and you are unsure which one is better, you can search for different products and filter them based on the search index.

Viewing regional trends: In addition to analyzing the search popularity of products, it is also possible to understand which countries or regions the product is more popular in, which helps to avoid making incorrect assumptions about the target audience of the product.

Understand industry trends and plan marketing strategies in advance: identify seasonal marketing trends and create promotional content at the appropriate time. For example, if you find that the search popularity for "umbrella" is concentrated in July and August, which is also the rainy season in most countries in the northern hemisphere. If you sell umbrellas or rain gear products in the B-end market, you can infer the customer's purchasing time based on product promotion, arrival, transportation, production, and inquiry order time, in order to promote.

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