Douyin Index
The TikTok Index Comprehensive Influence Ranking of brands and various content categories (such as film and television variety shows) within the content consumption ecosystem. The TikTok Index is derived from a comprehensive analysis of user behavior data and content data on the TikTok platform, used to measure user attention and popularity regarding specific content or events.
As the popularity rises, countless users and self-media outlets will naturally start discussing trending brands for free, leading to more discussions and shares, which enhances the influence and visibility of content creators.
According to TikTok’s algorithm, when a brand's popularity increases within the industry, its videos will be exposed to a larger audience in the same sector.
Content with a high TikTok Index typically attracts more user clicks, increasing traffic and user interaction.
PV (Page Views), UV (Unique Visitors), and IP (Unique IPs) are three core metrics for measuring website traffic.
Provide High-Quality Content: Create high-quality content that attracts user attention and interaction. Engage with the Audience: Reply to comments and interact with fans to increase user participation. Consistent Updates: Maintain a regular update frequency to keep users engaged. Collaboration and Promotion: Collaborate with other content creators and participate in platform activities to enhance visibility.
10,000 Index costs RMB 300.
TikTok Giant Index query address: https://trendinsight.oceanengine.com/arithmetic-index